How to target the marketing?

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Kimmo Huosionmaa

The targeting marketing is a very interesting thing. For making the profiles of the client, the system doesn't need telephone numbers or even Facebook. For that operation is needed only the media or homepages, what the person watches or where this person visits. This data is compiling with the matrices of the information, what is collected earlier. The idea of the targeted marketing is that the persons or clients is made the matrices, the data what is collecting from the media usage, payments and other use of the network is used to make the psychological profile of that person.

And then this profile, what is the list of videos, homepages and other data, what is collected from the personal use of the net is used as the matrices or the model, what is used for compiling the other net users for that purposes. When we are thinking about the Facebook, the real problem with the privacy is the platform or operating system, what is in the computers and mobile devices. This thing can connect the data, what the user gets from the multiple services, and that would help to make the profile.

The data what is used for the profile is not actually connected to some specific service. Differences between as an example the weather services would able to help the profile makers. The profile maker would have the list of personalities, who choose the broadcast service, what have the blue background and the persons, who choose the white background. And then the system collects the information, what those persons have bought, and that data would help to find pictures and films about those merchandises, what would send to those person screens.

And that means that every person would see different commercials. Those things, how the person reacts for commercial would uncover the secrets, what people don't even know that exists. How the person reacts the commercials and does this person use as an example the post delivering system, or does the person order anything from the net tells, how this person would trust other people. If the person ever orders things from the net, that would tell that person doesn't trust other people. And something has taken the trust away.

When we are thinking about mobile telephones, we must know, that there are telephones, what is used only by the narcotics users or drug dealers, and if some kind of telephone is very often found in the pocket of the criminals, would that tell that there is something wrong with the telephone, because it is so addictive in the mind of criminals. This thing would seem very boring, but if we would think the case that the person is fitting in some commercial matrices, but makes exceptions in some things, tells that everything is not all right. The effect of profiling is that 10 000 people would order the stuff from the net if they have seen the commercial, but why one would act the different way.

If the person reacts the commercial different way than other, that tells that there is something wrong in the person. Information what police and intelligence have been collected from the net can be uncovered, what kind of stuff the hackers would order from the Internet. And if the profile of the hacker is different than the person, who is caught, there is something, what is hidden from the public. In fact, the thing that could change the person's behavior different than others would cause by some deep disappointing or some other happening in the past.

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